HomeResearch Articles Eight Factors to Consider When Determining If a Freemium Strategy Makes Sense

Eight Factors to Consider When Determining If a Freemium Strategy Makes Sense

  • When evaluating the viability of a freemium strategy, the product team must consider eight factors in collaboration with marketing and sales
  • A freemium strategy requires a validated and integrated go-to-market approach to support conversions from free to paid offerings
  • Balance capabilities and limitations in the free offering to maintain the necessary user volume while encouraging users to purchase the premium version
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