HomeResearch Articles EMEA-Based CMOs Are Investing to Accelerate the Digital Transformation of Their Organizations

EMEA-Based CMOs Are Investing to Accelerate the Digital Transformation of Their Organizations

  • Our recent study revealed that CMOs and marketing leaders are confident about increasing investment in marketing program budgets during the next two years.
  • With the increasing pervasiveness of digital marketing, CMOs and marketing leaders must quickly implement a sound digital strategy. 
  • Marketing leaders are accelerating the digital transformation of their organizations – i.e. making significant changes in the strategy, organization, capabilities and resources of digital marketing. 
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