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Emerging-Company Marketing Leader

This SiriusDecisions B-to-B Role Profile provides a job description and competencies for the emerging-company marketing leader. As the emerging-growth b-to-b organization’s most senior marketing executive, this person leads the team that plans and executes marketing efforts, ensuring alignment to customer needs and impact on the organization’s financial and strategic business objectives. These efforts include marketing strategy, planning and operations for new and existing buyers, sales and product alignment, board reporting, partnership marketing, budget management and communicating marketing’s contribution to the business.

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