HomeResearch Articles Employer Brand: A Lifecycle Approach

Employer Brand: A Lifecycle Approach

  • The SiriusDecisions Brand Lifecycle Framework depicts a best-in-class workflow for building and implementing a high-impact brand strategy
  • The framework can be applied to the development of an employer brand that positions the organization for success in attracting the most qualified talent
  • The organization must ensure that the employer brand – a derivative of the corporate brand – remains closely aligned with the master brand
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