HomeResearch Articles Enhancing the CMO/CFO Relationship

Enhancing the CMO/CFO Relationship

  • Effective collaboration between the CMO and CFO can accelerate organizational alignment and success
  • A common language, shared objectives and a regular meeting cadence can help change negative perceptions of marketing
  • The CMO must be an effective general manager, providing proactive leadership in the areas of process, revenue, cost and profit
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