HomeResearch Articles Enhancing the CMO/CIO Relationship

Enhancing the CMO/CIO Relationship

  • An organization’s chief marketing officer and chief information officer should work together to drive cross-functional alignment and productive technology deployments
  • Marketing and IT must pool their expertise to satisfy the expectations of today’s b-to-b buyers and customers
  • Shared goals supported by common metrics can bolster the collective impact of marketing and IT
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