HomeResearch Articles Enhancing the CMO/Product Executive Relationship

Enhancing the CMO/Product Executive Relationship

  • Effective collaboration between an organization’s marketing and product leaders increases the likelihood that product roadmaps and marketing campaigns will be attuned to customer needs
  • Within many organizations, little or no planning is conducted between marketing and product management teams
  • Developing a robust partnership between marketing and product management relies on a shared vision of target market segments and buyer personas
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