HomeResearch Articles Ensuring Quota Attainment Through Better Joint Partner Planning

Ensuring Quota Attainment Through Better Joint Partner Planning

  • While most channel organizations view business planning with their strategic partners as critical, few consistently and effectively execute the process
  • A common partner complaint about joint business planning is that nothing happens after the plan is completed; it is a form-filling exercise with little value
  • Channel account managers view joint business planning as too complex and time-consuming
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