HomeResearch Articles Ensuring the Success of Product Launches in Agile Development Environments

Ensuring the Success of Product Launches in Agile Development Environments

  • The agile methodology was created to allow more focus on meeting customer needs and responding to change
  • Poor agile practices or a misunderstanding of agile can wreak havoc on launch planning by causing missed dates, functionality and revenue
  • Portfolio marketers have an opportunity to work with agile teams more effectively to deliver launches with higher impact and capabilities that better meet customer needs
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