HomeResearch Articles Enterprise Software Trials: A Planning Checklist

Enterprise Software Trials: A Planning Checklist

  • B-to-b companies are notorious for flooding the market with trial offers that aren't properly supported, both from an external and internal perspective
  • Critical decisions include determining the form that a trial offer will take, how long it should run, and whether the trial should be hosted or downloadable
  • Use automated systems to streamline communications with prospects during the trial period, and to keep sales aware of trial progress

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