HomeResearch Articles Enterprise Software Trials: Measuring Their Success

Enterprise Software Trials: Measuring Their Success

  • B-to-b software companies are notorious for flooding the market with trial offers that aren't properly supported, both from an external and internal perspective
  • A trial without metrics is like a ship without a compass or sextant, which has no means of ensuring the desired destination will be reached
  • Access to the right measurements is required to determine if the trial strategy is helping the business, failing to make an impact or even damaging the brand

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