Enterprise Software Trials: Measuring Their Success
B-to-b software companies are notorious for flooding the market with trial offers that aren't properly supported, both from an external and internal perspective
A trial without metrics is like a ship without a compass or sextant, which has no means of ensuring the desired destination will be reached
Access to the right measurements is required to determine if the trial strategy is helping the business, failing to make an impact or even damaging the brand
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