HomeResearch Articles Enterprise Software Trials: Optimizing Disposition

Enterprise Software Trials: Optimizing Disposition

  • B-to-b companies are notorious for flooding the market with trial offers that aren't properly supported, both from an external and internal perspective
  • In the final phase of a software trial, it's essential to recognize and act on transition signals from trial prospects
  • Possible trial outcomes typically include a handoff to sales, an extension of the trial or entry of prospects into other nurture streams

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