HomeResearch Articles Establishing a Product Management Function

Establishing a Product Management Function

  • Organizations looking to implement a product management function must follow the right approach to get buy-in and set up the function so that it can deliver value
  • SiriusDecisions recommends a four-step process to define the role’s value, clarify responsibilities, establish the function and demonstrate quick wins
  • Following these steps allows the organization to realize product management’s benefits and puts the function – and its leader – in a good position to grow and succeed
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