HomeResearch Articles Establishing a Sales Enablement Charter

Establishing a Sales Enablement Charter

  • There’s a difference between the task of enabling sales, which is undertaken across the organization, and the efforts undertaken by the sales enablement function
  • When it is unclear who is accountable for sales enablement efforts, the result is often misalignment and ineffectiveness
  • The sales enablement charter can be used to clarify responsibilities and align cross-functional team members to maximize the impact of enablement efforts
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