HomeResearch Articles Establishing a Sales Operations Charter

Establishing a Sales Operations Charter

  • The sales operations function focuses on increasing sales productivity by improving the efficiency of the sales organization’s work within the wider revenue engine
  • Sales operations is only successful when it is optimized across multiple corporate functions (e.g. marketing, product, finance, sales enablement)
  • A charter can be used to facilitate support among all stakeholders, suppliers and interlocking functions
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