HomeResearch Articles Establishing a Sales Operations Program Charter

Establishing a Sales Operations Program Charter

  • Establishing a program charter for a sales operations initiative helps drive and manage change while mitigating confusion, scope creep and delays
  • The program charter defines the scope and purpose of the sales operations program and authorizes team members to make timely decisions
  • The sales operations program charter aligns programs with corporate and/or sales objectives and helps ensure sustained executive engagement
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