HomeResearch Articles Establishing Variant Lead Definitions in Multiple Markets

Establishing Variant Lead Definitions in Multiple Markets

  • A single, universal lead definition is likely not viable for companies operating across multiple countries, regions or markets
  • Numerous uncontrolled lead definitions, however, prevent the adoption of common standards and the ability to effectively benchmark the organization
  • Organizations must determine what level of variance in lead definitions to allow, based on the benefits provided
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