HomeResearch Articles Evaluating the Success of an Account-Based Marketing Pilot

Evaluating the Success of an Account-Based Marketing Pilot

  • Using a pilot to launch an account-based marketing (ABM) initiative helps a company understand what’s required to support ABM
  • A formal process for evaluating the success of an ABM pilot helps companies see where they’ve achieved success and where additional effort and investment are needed
  • The SiriusDecisions ABM Pilot Evaluation Checklist assesses multiple categories, providing a comprehensive view of a pilot’s impact
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