HomeResearch Articles Events and Intra-Pipeline Acceleration

Events and Intra-Pipeline Acceleration

  • Events are a standard component of the b-to-b marketing mix, but few organizations take a disciplined approach to leveraging them for pipeline acceleration
  • When planning pipeline acceleration-related events, sales and marketing must agree on the target audience profile, as well as specific accounts and contacts to be invited
  • Event content for intra-pipeline acceleration should be tailored to the pipeline stage where invitees are stalled, and the likely reasons for their lack of progress

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?