HomeResearch Articles Events and Last-Mile Pipeline Acceleration

Events and Last-Mile Pipeline Acceleration

  • Events are a standard component of the b-to-b marketing mix, but few organizations take a disciplined approach to leveraging them for pipeline acceleration
  • When planning pipeline acceleration-related events, sales and marketing must agree on the target audience profile, as well as specific accounts and contacts to be invited
  • Organizations running last-mile pipeline acceleration events must apply clear criteria to determine which opportunities qualify for attendance

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?