HomeResearch Articles Events: Measuring Their Impact

Events: Measuring Their Impact

  • The average b-to-b organization spends more than 20 percent of its marketing budget on events
  • Many of these organizations have not established standards for how the value of these events is quantified
  • Organizations must apply a core group of metrics in different ways to the range of events at their disposal
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?