HomeResearch Articles Evolving From Sales Operations to Revenue Operations: What Does It Take?

Evolving From Sales Operations to Revenue Operations: What Does It Take?

  • B-to-b sales organizations are challenged to adapt to ongoing changes in buyer and customer behaviors, and recurring revenue business models
  • New technologies can deliver better intelligence but must be managed carefully to avoid disparate data, conflicting analysis and inaccurate conclusions
  • Sales operations must work across functional boundaries to fulfill the mission of improving sales productivity and driving profitable revenue growth
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