HomeResearch Articles Expanding a Product Portfolio With Services

Expanding a Product Portfolio With Services

  • The degree of complexity and risk associated with introducing a service into a product portfolio depends on whether the service is complementary, diversified or integrated
  • Companies often underestimate the organizational alignment and support systems necessary to develop and deliver a service
  • Use five lenses to evaluate and plan a potential service offering
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?