HomeResearch Articles Expanding the Economics of Alignment

Expanding the Economics of Alignment

  • Focusing only on marketing, sales and product alignment around the buyer is no longer sufficient to drive growth and profitability rates ahead of the market
  • Organizations lack a clear understanding of the potential impact of investing in driving organizational alignment in other areas beyond the buyer
  • Leaders need to look past the classical view of the revenue engine to capitalize on the competitive edge a broader view of alignment can deliver
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