HomeResearch Articles Explicit, Implicit Scoring: Let's Call The Whole Thing Off?

Explicit, Implicit Scoring: Let's Call The Whole Thing Off?

  • A growing number of b-to-b lead scoring models are being built on a core foundation of explicit and implicit components
  • Too often this foundation is misused, leading to unintended negative results
  • In order to do no harm – let alone deliver value – such a scoring approach must be employed with great care
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