Rewiring the Demand and ABM Brain for an AI-Driven World
The technology explosion continues for today’s B2B marketers; more of the marketing budget has been shifted to support ongoing investments in the tech stack
Today’s marketing programs leverage increased availability of technology to increase relevance of messaging for specific contacts within high-value accounts
The B2B marketing function is evaluated on the basis of strategic impact, including more focus on opportunities, ABM execution, sales enablement, and engagement activities
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