HomeResearch Articles Rewiring the Demand and ABM Brain for an AI-Driven World

Rewiring the Demand and ABM Brain for an AI-Driven World

  • The technology explosion continues for today’s B2B marketers; more of the marketing budget has been shifted to support ongoing investments in the tech stack
  • Today’s marketing programs leverage increased availability of technology to increase relevance of messaging for specific contacts within high-value accounts
  • The B2B marketing function is evaluated on the basis of strategic impact, including more focus on opportunities, ABM execution, sales enablement, and engagement activities
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