HomeResearch Articles Three Actions: Aligning Marketing and Sales Operations

Three Actions: Aligning Marketing and Sales Operations

  • Annual planning is a critical and time-consuming process that must cross functional boundaries to achieve growth and revenue goals
  • Buyers expect organizations to understand their needs, preferences, and how they’ve engaged; supporting this expectation requires unified customer data and connected systems
  • The B2B revenue engine consists of all functions that identify, attract, engage, qualify, and close prospects and customers — and those parts must all align to optimize performance
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?