HomeResearch Articles Three Actions: Product Management

Three Actions: Product Management

  • The future B2B buyer will expect buying experiences to be increasingly open, connected, intuitive, and immediate; successful providers will understand how to balance all four to adapt and thrive
  • Buyers’ expectations for self-service through the buying process are increasing, and organizations must be able to provide the appropriate transparency and information to support these changing needs
  • Buyers’ expectation of increased transparency puts new pressure on product management in two specific areas: pricing and roadmaps
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