HomeResearch Articles Crystal Clear: Defining and Planning Against the Ideal Customer Profile

Crystal Clear: Defining and Planning Against the Ideal Customer Profile

  • The ability to find accounts most likely to be interested in your organization’s offerings is critical for effectively driving engagement, pipeline and closed business
  • Many organizations struggle to define their ideal customers and find best-fit accounts in a data-driven manner
  • Marketers should consider best practices for target account selection, understanding precisely which attributes correlate to purchase behavior and which do not
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