HomeResearch Articles Selling Up: Making the Case for Your Ideal Tech Stack

Selling Up: Making the Case for Your Ideal Tech Stack

  • New leaders of marketing, sales or operations must evaluate their entire inherited technology ecosystem to determine its ability to support team goals
  • Proposals for new investments in technology often fall flat due to an inability to present a clear business case that addresses the concerns of business leaders
  • Clear connections between business objectives, technology dependencies and solutions are key to a winning tech proposal
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