HomeResearch Articles 40 Percent of Budget and What Do I Get: Event Success in the Digital Age

40 Percent of Budget and What Do I Get: Event Success in the Digital Age

  • In-person events have been and will remain an important component of the overall sales and marketing tactic mix
  • Too often, events are planned and executed in isolation from broader campaign activity, leading to inefficient personnel effort and budget spend
  • Companies that are able to track and measure multiple program metrics across technologies can justify investment by showing the true value of an event
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