HomeResearch Articles Fast-Tracking Demand Creation: Driving Better Engagement and Marketing Performance With Channel Partners

Fast-Tracking Demand Creation: Driving Better Engagement and Marketing Performance With Channel Partners

  • Suppliers continue to struggle to ensure the success of supplier-led and partner-led demand programs
  • Lack of alignment in channel demand creation efforts results in inefficiencies, increased costs, lost revenue, and poor partner and buyer experiences
  • Suppliers are looking to optimize partner demand creation investments and resources to increase channel marketing’s contribution to pipeline and revenue
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