HomeResearch Articles Field Marketing Manager, Defined Demand Marketing

Field Marketing Manager, Defined Demand Marketing

This SiriusDecisions B-to-B Role Profile provides a job description and competencies for the defined demand marketing field marketing specialist role. This field marketer is aligned to a segment, market, country or cohort of these, and assigned to support one or more direct sales teams. This role is responsible for planning, organizing and executing programs in support of local annual direct sales revenue objectives.

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