HomeResearch Articles Filling the Gaps in Partner Demand

Filling the Gaps in Partner Demand

  • As C-level executives look to leverage shared services as a means of cost cutting, third-party channels often fall into the crosshairs
  • Channel leaders must find new ways to develop and deliver programs through the channel or risk losing critical resources
  • The demand center concept will likely be a key method of doing so, as b-to-b suppliers can increase efficiency while lowering operating costs
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