HomeResearch Articles Financial Tools for CMOs to Prioritize Multi-Year Initiatives

Financial Tools for CMOs to Prioritize Multi-Year Initiatives

  • CMOs can make better investment decisions and enhance the organization’s perception of marketing by leveraging financial modeling techniques
  • Capital budgeting methods help drive cross-functional alignment by establishing a common way to prioritize growth initiatives
  • Analyzing net present value, profitability indexes and internal rates of return enables accurate ranking of multi-year investments
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