HomeResearch Articles First 90 Days: Emerging-Company Marketing Leader

First 90 Days: Emerging-Company Marketing Leader

  • New marketing leaders at emerging b-to-b companies face the challenge of building credibility and rapidly producing results with limited resources
  • Marketing leaders must quickly ascertain what resources they have and how best to deploy them to address stakeholders’ challenges
  • The marketing leader must develop a measurable, process-driven strategy that clearly articulates how marketing will contribute to the business
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