HomeResearch Articles FIS: Data Unification Provides Visibility Into the Health of Demand Creation

FIS: Data Unification Provides Visibility Into the Health of Demand Creation

  • Joining data from disparate data sets is challenging for a company that previously operated as a collection of siloed business units
  • The SunGard/FIS team started fresh with a separate database that facilitated the standardization of data
  • Focusing on specific use cases and avoiding the term “master data management” allowed the team to drive specific business outcomes
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