HomeResearch Articles Five Opportunities for Innovation in Demand Marketing

Five Opportunities for Innovation in Demand Marketing

  • Changes in buyer behavior and expectations as well as new technologies and touchpoints are causing demand marketers to rethink program design and delivery
  • Demand marketers should explore five key areas of innovation related to digital and non-digital tactics to reach and engage new buyers
  • To assess the potential impact of an innovation, consider audience context, alignment with demand program objectives, and tactic mix integration
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