HomeResearch Articles Foundations for Leveraging Review Sites in B-to-B

Foundations for Leveraging Review Sites in B-to-B

  • Review sites influence b-to-b purchase decisions and retention throughout the buyer’s journey and post-sale customer lifecycle
  • Organizations should leverage review sites across the entire marketing and customer engagement ecosystem
  • Review sites should complement demand, reputation and retention strategies and be measured on their contribution to these initiatives
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?