HomeResearch Articles Foundations of B-to-B Brand Strategy

Foundations of B-to-B Brand Strategy

  • Brand strategy is a key deliverable within the strategy development phase of the SiriusDecisions Enterprise Communications Model
  • As organizations and their product portfolios grow, developing a corporate brand strategy is essential to effectively communicate with external audiences
  • The brand strategy should serve as an actionable guide for the full spectrum of internal communicators seeking to position and differentiate the corporate brand
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