HomeResearch Articles Foundations of B-to-B Influencer Strategy

Foundations of B-to-B Influencer Strategy

  • Influencer strategy is a key deliverable within the strategy development phase of the SiriusDecisions Enterprise Communications Model
  • As communication becomes more digital and social, word of mouth and influence grow in importance and transparency
  • The influencer strategy should be an easy-to-reference, actionable engagement guide for all internal stakeholders seeking to understand, activate and empower influencers

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