HomeResearch Articles Foundations of Positioning and Differentiation

Foundations of Positioning and Differentiation

  • Different demand types require different positioning and differentiation approaches
  • A strong value proposition balances persona-driven industry positioning and competitive differentiation
  • Positioning is the art of saying what an offering is, while differentiation is the art of saying what it is not

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?