HomeResearch Articles Four Steps to Build an Employee Social Media Advocacy Program

Four Steps to Build an Employee Social Media Advocacy Program

  •  B-to-b organizations that strive to incorporate social media in all aspects of their business should define how employees should use it
  • Organizations that don’t connect social media with business objectives and job performance will fail to make it a meaningful part of how employees do their jobs
  • Launch a pilot employee social media advocacy program, examine its successes and failures, then roll the program out to additional employee segments
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