HomeResearch Articles From Buyer to Customer: Building Blocks for a Smooth Transition

From Buyer to Customer: Building Blocks for a Smooth Transition

  • As new buyers become customers, the role of the sales organization changes and the customer success organization is introduced
  • A consistent process for knowledge transfer and establishing clear ownership of post-sale interactions reduces friction and enables the delivery of value
  • Three building blocks are fundamental to support a successful partnership between sales and customer success
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