HomeResearch Articles From Handoff to Handshake: How to Work Together to Build Insight-Driven Content Strategy

From Handoff to Handshake: How to Work Together to Build Insight-Driven Content Strategy

  • Content alignment and utilization continue to be a problem in the b-to-b world, even when supporting processes and technology are in place
  • Portfolio marketing and content teams often work in silos, frustrating each other, hamstringing content delivery and impeding effectiveness
  • Effective collaboration requires understanding each function’s strengths and unique expertise
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