From Handoff to Handshake: How to Work Together to Build Insight-Driven Content Strategy

Content alignment and utilization continue to be a problem in the b-to-b world, even when supporting processes and technology are in place
Portfolio marketing and content teams often work in silos, frustrating each other, hamstringing content delivery and impeding effectiveness
Effective collaboration requires understanding each function’s strengths and unique expertise

You must log in to client portal for full access to this content. Login

Take Action