HomeResearch Articles Fueling the Demand Engine for Sales Success: How to Ensure Lead Source Accountability

Fueling the Demand Engine for Sales Success: How to Ensure Lead Source Accountability

  • Chief sales officers must ensure an adequate inflow of demand from multiple sources for sales to convert into pipeline and bookings
  • CSOs must forge strong partnerships with marketing leaders to understand and quantify the sources of leads and opportunities
  • CSOs should ensure cross-functional accountability for demand contribution targets by standardizing on a clear, results-oriented view across all lead sources
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