HomeResearch Articles Future Vision: Content Strategy and Operations

Future Vision: Content Strategy and Operations

  • Machine learning and AI will play a ubiquitous, significant and active role in every phase of the end-to-end content lifecycle
  • Advanced content analytics capabilities and true content ROI will be realized by leading b-to-b organizations and serve as a significant competitive differentiator
  • Modular content development built on a foundation of metadata and taxonomy mastery will be the table stakes that enable AI and advanced content analytics
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