HomeResearch Articles Future Vision: Demand Marketing

Future Vision: Demand Marketing

  • In five years, the focus of demand marketing will dramatically pivot from demand creation to real-time buyer enablement
  • B-to-b buyers, shaped by their consumer shopping experiences, are demanding greater relevance from marketers and sellers
  • Sales and marketing must have a common view of the target audience, with a mutual understanding of buyers, their needs and relevant solutions
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