HomeResearch Articles Fuze: Establishing New Launch Processes to Support Growth

Fuze: Establishing New Launch Processes to Support Growth

  • When adopting a strategic approach to product launches, product marketing leaders should educate stakeholders on why the change is necessary
  • Classifying launches into tiers improves alignment across functions by helping each function understand the expectations and activities for each launch
  • The process changes implemented by Fuze enabled the product marketing team to support an aggressive launch schedule
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