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Amsterdam - Driving Demand Through Digital Marketing

As digital continues to play an increasingly larger role in the buyer’s journey, companies must transform their teams, processes, and technology to ensure that they can deliver the right set of digital interactions to drive inquiry, create leads, and convert opportunities. Many companies, however, are unable to successfully navigate this transformation as they are struggle to define the ideal digital end-state, assess their current organisation, and develop a plan to move from current to ideal states. To help companies answer these questions and successfully plan and execute their own digital transformations we’ve created the SiriusDecisions Digital Transformation Framework.

In this forum we will review the foundations of demand creation and digital marketing to help companies identify their ideal digital type and journey. We will apply the Digital Maturity Model to assess the current state and capabilities of your organisation. And discuss different strategies and approaches to align and optimise your digital marketing efforts.

During this forum we will answer the following questions:

  • How do I define the right digital approach for my company?
  • How do I determine the right mix of digital interactions would best drive inquiries, leads, and revenues for my company?
  • How do I assess the current state of digital in my company?
  • How do I maximise the effectiveness of my digital marketing efforts by aligning to the ideal digital type
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